McDonald's and Lil Yachty Spread Love to the Crew Members in a Campaign About Gratitude

It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos and make the world a much better place.