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It can be easy to forget all of the small, individual processes that make a larger institution functional. Remembering the living, breathing people behind a logo is a vital part of encouraging a healthy workplace environment. It’s also a way of finding little moments of inspiration and gratitude that both speak to a brand’s ethos and make the world a much better place.
With that in mind, McDonald’s is teaming up with agency Wieden+Kennedy New York and Golin to shine a spotlight on the customer service interactions that make the company what it is.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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