McDonald’s and Burger King Are in a Trolling Battle on the Streets of Belgium

And for once, the sniping is coming from both brands

McDonald's Belgium promoted its table service while also poking some fun at rival Burger King. TBWA\Belgium

Is the empire finally striking back?

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."