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McDonald's and Burger King Are in a Trolling Battle on the Streets of Belgium

And for once, the sniping is coming from both brands

mcd-belgium-battle-hed-page-2019 — McDonald's Belgium promoted its table service while also poking some fun at rival Burger King.TBWA\Belgium

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Is the empire finally striking back?

In recent years, global fast food leader McDonald’s has been enduring nearly constant insults and mockery at the hands (and tweet-typing fingers) of smaller rivals like Burger King and Wendy’s. But McDonald’s has almost never fired a return volley, generally preferring to stay above the fray and enjoy its No. 1 standing in the worldwide burger industry.

But in Belgium, the brand seems to have decided it’s tired of always being Mr.