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Is the empire finally striking back?
In recent years, global fast food leader McDonald’s has been enduring nearly constant insults and mockery at the hands (and tweet-typing fingers) of smaller rivals like Burger King and Wendy’s. But McDonald’s has almost never fired a return volley, generally preferring to stay above the fray and enjoy its No. 1 standing in the worldwide burger industry.
But in Belgium, the brand seems to have decided it’s tired of always being Mr.