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McDonald’s recent trend of minimalism in its global design aesthetic has made for some truly striking work, both outdoor and in digital. It also seems to be infecting the minds of the brand’s creative agencies, getting them to think in ways that go beyond traditional food photography.
This week, after the famously disruptive artist Banksy surprised an auction house (and raised eyebrows worldwide) by shredding his own painting after it was sold, creatives from two McDonald’s agencies whipped up fun branded references to the buzzworthy event.
(UPDATE:
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