Is McDonald’s worried about coulrophobia?

It will be an uphill battle for McDonald’s as it uses a sporty, animated Ronald McDonald to promote active lifestyles. There’s the anti-fast-food contingent, which will look cynically on the initiative. And then there’s a group that may be smaller but is rabid and may quite possibly be insane: the

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in