McDonald’s latest play is by the numbers

No4 These McDonald’s “What are you gonna get?” billboards are everywhere, and the focus on the value-meal numbers is a little off-putting. It may leave too much room for interpretation. Still, whichever number you’re into, you’ll soon have more time to pick it up, now that McDonald’s wants all its restaurants to open by 5 a.m. The “Will It Blend?” guy will be pleased.

—Posted by Tim Nudd