McCann and Leo Burnett Win Black Cubes at ADC Awards for ‘Field Trip to Mars’ and ‘Van Gogh Bnb’

BBDO wins Designism award for Sandy Hook spot

McCann New York cleaned up at the ADC 96th Annual Awards gala in New York tonight, largely on the strength of its “Field Trip to Mars” campaign for Lockheed Martin, which won two ADC Gold Cubes in Advertising, six ADC Gold Cubes in Digital and the ADC Black Cube in Digital for best in discipline.

The New York office was also named Agency of the Year and Digital Agency of the Year, and McCann Worldgroup was named Network of the Year, based upon total awards won across all disciplines and categories.

Leo Burnett Chicago won the Black Cube in Advertising for “Van Gogh BnB” on behalf of Art Institute of Chicago, which also won three ADC Gold Cubes.

Other top winners included Dentsu, Tokyo, which won 24 Cubes overall (two golds, seven silvers, 15 bronzes); BBDO Dusseldorf with two golds and five silvers for “Pepsi Light—Iconic Moments”; and Goodby Silverstein & Partners, San Francisco, with two golds, one silver and five bronzes for a variety of work.

The ADC gave out three Designism awards, recognizing best-in-discipline work that drives social good. BBDO New York won one in the Advertising category for its “Evan” video on behalf of Sandy Hook Promise.

SILO in The Hague, Netherlands, won a Designism award in the Design category for “Zaans Medical Centre Healing Environment” for Mecanoo Architects and Zaans Medical Centre. The Partners in London won a Designism award for “Visual Identity conducted by Sir Simon Rattle” for the London Symphony Orchestra.

ADC Cubes are awarded based on excellence in craft, design and innovation.

In the student awards, the School of Visual Arts in New York was named School of the Year, and won six ADC Gold Cubes and 16 Cubes overall. The Art Center College of Design in Pasadena, Calif., picked up three ADC Gold Cubes and nine Cubes in all.

Design Team of the Year went to Dentsu, Tokyo. Production Company of the Year was Framestore, New York. And Client of the Year was Lockheed Martin.

This was the first ADC Annual Awards following the ADC’s merger last fall with The One Club, which created The One Club for Creativity (TOCC).

“It’s always an inspiring night when the industry comes together to celebrate and elevate the world’s best creative work at the ADC Annual Awards,” said Michael O’Rourke, ADC executive director. “ADC began as a progressive force back in 1920 as the first creative organization for the commercial arts. It’s an honor for us to continue that legacy under The One Club for Creativity and salute all of this year’s winners for work that truly represents the best in global craft, design and innovation.”

See all of this year’s winning work here (PDF link).