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Maytag doesn't just make washing machines in the U.S. It makes people.
Lots and lots of very zen Maytag Men, to be precise. A new ad from agency DigitasLBi (along with production company Motion Theory and director Mathew Cullen) shows the appliance brand's famous mascot—that is, the 2014 macho reincarnate edition—taking form, assembly-line style.
Set at the company's factory in Marion, Ohio, the ad also features real Maytag employees, and a giant American flag. It's like a hyper-patriotic sci-fi comedy, where the clones are all the same affable guy who wants to fix your stuff (but sorry, it's so well built it never breaks).
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