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To promote its golden-tubed Big Shot Mascara by Colossal, Maybelline is engaging in two firsts—working with beauty influencers, and using a man as the face of its campaign.
Manny Gutierrez, known to followers as @MannyMUA733, is an openly gay beauty influencer who's done makeup videos with brands like Grindr Hookup. And while every male star you know wears makeup for work, Manny's made the act of male glamming feel somehow both revolutionary and a little more normal … because we still live in a culture where makeup is mostly associated with women.
Aptly, Manny's Instagram profile leads with, "I think boys deserve just as much cosmetic recognition."