Maybe Hanes, not MJ, needs a new sidekick

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.


Thanks to daytime TV, I get to see Sarah Chalke shake her ass about 12 times an hour to prove that Hanes won’t ride up my crack. But it wasn’t until this weekend that I witnessed Michael Jordan and Charlie Sheen’s Hanes-inspired shenanigans (which, yes, have been airing for a while). Spots by The Martin Agency here. The premise seems to be that Michael Jordan is awesome and other people are totally into talking underwear with him.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in