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OK, so perhaps the folks at Arc Worldwide—and Midwesterners in general—aren’t quite the wild, group-sex-loving, client-seducing crackpots we originally presumed them to be. The image of the bed in the teaser invitation we wrote about yesterday evidently refers to B.E.D.—the hip restaurant on West 27th Street in New York (tagline: “Have you been to BED lately?”) where Arc is holding the launch party for its New York office.
—Posted by Tim Nudd
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