Maxwell the Pig Makes Grand, Squealing Return for Geico

Adrenaline junkie hawks mobile app

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Yeah, you're all sad this morning because Target left Wieden + Kennedy. But you know, nothing lifts your spirits quite like a pig screaming down a zip line. Yes, Maxwell returns for Geico. Directed by Skunk's Brian Lee Hughes for The Martin Agency.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in