Maxwell House Turns Up Its Nose at the French Press

Mcgarrybowen takes down the snooty

Kraft Foods' brand portfolio is so wide that it can have its Johan and its Ted, too. Johan is the ultra-suave Swede in Taxi's new campaign for Gevalia premium coffee. He's the anti-cup of joe. Ted, on the other hand, is more like your average Joe: a straight-talking American who sneers at French-press coffee and drinks his home-brewed Maxwell House out of a mug.

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