See Maxipad Maker Bodyform's Brilliant Reply to a Man's Facebook Rant

Blunt apology for years of false advertising

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Brands often freeze up when they’re criticized on Facebook. U.K. maxipad maker Bodyform makes the most of it.

A week ago, a man named Richard Neill posted a rant on Bodyform’s Facebook wall, humorously calling out the brand for false advertising—saying his girlfriend doesn’t have happy periods like those depicted in the ads, but instead becomes “the little girl from the exorcist with added venom and extra 360 degree head spin.” The post has gotten more than 84,000 likes.

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