Mattress owners multitask in their sleep

Ziegler I just found this ad, for a German mattress company (tagline: “For perfect dreams”), and had to laugh. Every year before the World Cup, some study comes out that suggests European men prefer watching soccer to having sex. (A drop in sales of Viagra during major soccer tournaments is one indicator.) This ad suggests it might be possible to do both—and have a pitcher of beer as well. There’s also a version of the ad that’s targeted at women over at

—Posted by Tim Nudd