Mattel does the math after its latest recall

Last month in this space, we took some not-so-good-natured swipes at Mattel, which was facing its second major toy recall of the summer. Today, the company announced its third such recall, pulling back nearly 844,000 Chinese-manufactured toys that contain excessive levels of lead paint. During the last recall, Mattel took out full-page “Trust us” ads, and its embattled CEO Robert Eckert appeared in a not-so-reassuring online video. No sign of Bob today. The company says no actual Barbie dolls made the hazard list (thank God!), though some of her accessories did.