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As I’ve noted, I dislike it when ads use tough-guy sports metaphors. MacLaren McCann’s Bobby Orr spot for MasterCard was a rare exception, because I can identify with Orr. I know how he feels sitting alone in that locker room. Hey, they never even picked me for the team, pal. And this was singles tennis. As for his many scars, I too have felt pain: some wedgies never heal. Which brings me to another ad in the same series, "Pep Talk," which I also enjoyed.
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