Mascots gone wild on NBC

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The Today show hosted a “Mascot Challenge” this morning (we’re just getting around to being outraged now) that seemed to mainly serve the purpose of mentioning Capital One a lot. Because it was the Capital One Mascot Challenge. Sam The Minuteman from the University of Massachusetts faced off against Herbie Husker of the University of Nebraska. They both looked the same to me, except one was way more muscular, if a guy in a big plus-size mascot costume can look muscular.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in