Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Martin/Williams of Minneapolis and production house Blind collaborated on this spot for EndGunViolence.com, the Web site of Citizens for a Safer Minnesota. It builds to a "surprise ending." This tactic almost never works, because it means the commercial loses impact once viewers know what's coming. That's not the case here. The sterile computer-generated environment makes the sudden appearance of a small human form especially poignant. The visuals are, in fact, refreshing for an ad of this type and effectively play against our expectations.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in