Martin Agency Brings Its Signature Zaniness to Kayak After Years of Tomfoolery for Geico

Confidence is king in the brand's weird vignettes

Shark dentistry is confident, but is it Kayak confident? Kayak
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It’s been a little more than two years since Kayak decided to shift its creative account from one set of acclaimed weirdos to another, leaving Barton F. Graf for the Martin Agency.

Martin’s first outing with the brand was the “Kind of Like Kayak” campaign, which compared the travel booking aggregator to various other resources, like an army of body doubles to help you try on pants, or a personal style forecaster who’ll tell you when your man bun is past its prime.

The agency’s newest Kayak work is still odd, but this time it’s a bit more in the vein of Martin’s longtime, high-profile client, Geico. Martin has spent decades honing Geico’s ad approach, which typically centers on unexpected situations that fit tightly into a 15- or even 6-second space.

To highlight the idea of being “Kayak confident”—ie, secure in your decisions based on the app’s sprawling amount of travel data—Martin has created a series of short-form spots, including a dentist working on a shark and a snowman hitting the tanning bed.

There’s also a set of ads showing how the app helps you change your scenery, from the drudgery of workaday life and home improvement fails to floating fountain-side at a resort or watching hula dancers on the beach.

CREDITS:

KAYAK: Change of Scenery
CMO: Tore Pein Jensen
VP, NA Marketing: David Solomito
Brand Manager: Andrea Charriez

The Martin Agency:
Executive Creative Director: Jerry Hoak
Senior Art Director: Alex Herwig
Creative Director : Anne Marie Hite
Group Planning Director: Mike Kelley
COO: Steve Humble
Content Producer: Brian Camp
Junior Content Producer: Nicolette Steele
Financial Affairs Manager: LaTasha Evans
Group Account Director: Allison Oxenreiter
Account Supervisor: Hill Shore
Project Manager: Cameron Vaile
Production Company : PSYOP
Director : Georgia Tribuiani
DP : Sabastian Wintero
Producer : Adriana Cebada Mora
Managing Director : Neysa Horsburgh
Executive Producer, Head of Production : Monica Reimold

Editorial / VFX Company : PSYOP
Post Supervisor: Brendon Sanders
Executive Producer : Christine Schneider
Producer: Adriane Scott-Kemp
Assistant Producer: Calvin Ching
Motion Graphics Director: Joe Ball
Designer: Ana Bernaus, Emanuele Marani
2D Animator: Vincent Wang, Daniel Zhang
Storyboard Artist: Max Forward
Flame Artist: Brandon Sanders
Editor: Directors cut: Brett Nicoletti. Broadcast editor Mike Merkwan.
Recording Studio / Sound Design: Rainmaker
Engineer : Mike O’Conner
Producer : Kristen O’Conner

KAYAK: KAYAK Confidence
CMO: Tore Pein Jensen
VP, NA Marketing: David Solomito
Brand Manager: Andrea Charriez

The Martin Agency:
Executive Creative Director: Jerry Hoak
Associate Creative Director: Mauricio Mazzariol
Senior Copywriter: Dave Ashton
Group Planning Director: Mike Kelley
COO: Steve Humble
Senior Content Producer: Adrienne Daniel
Junior Content Producer: Nicolette Steele
Financial Affairs Manager: LaTasha Evans
Group Account Director: Allison Oxenreiter
Account Supervisor: Hill Shore
Group Project Manager: Karen Baber
Project Manager: Cameron Vaile
Production Company : Smith & Jones
Director : Ulf Johansson
DP : Andrzej Sekula
Executive Producer : Philippa Smith
Head of Production : Tori King
Editorial Company : Cut & Run
Editor : Frank Effron
Assistant Editor : Kelly Henson
Producer : Brian Mulvey
Executive Producer : Amburr Falls
VFX Company : MPC
Shoot Supervisor: Alex Lovejoy
Colourist: Jean-Clement Soret
VFX/Flame Lead: Bilali Mack
Nuke Lead: Mazyar Sharifian
2D Team: David Anger, Jeric Pimentel, Giulia Bartra, John Shafto, Rajinikanth R, S Rajesh, Gijo
Abraham George, Kiran Veeraswarapu, Vamsi Krishna Reddy, Yasasvini.V, Ajeet Pratap Singh,
Kamalkant Shrivastav, Vaishali Awanghade, Bruno Roosewelt, Partha Pratim Chakraborty, R
Vignesh &Rajesh Kumar.
Designer: Anthony Ricciardi

Executive Producer: Nick Haynes
Producer: Chris Connolly

Recording Studio : Rainmaker
Engineer : Mike O’Conner
Producer : Kristen O’Conner
Sound design co: Henryboy
Sound designer: Bill Chesley
Producer: Kate Gibson


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@griner david.griner@adweek.com David Griner is creative and innovation editor at Adweek and host of Adweek's podcast, "Yeah, That's Probably an Ad."
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