Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To celebrate its one-year anniversary, Mars brand goodnessknows—a bite-sized snack made with fruit, nuts and dark chocolate—has released the "Try a Little Goodness" campaign. Created by BBDO San Francisco, it's work that both lobbies for novelty while appealing to the sense of derring-do and reinvention that characterizes the new year.
Each ad encourages real people to try new things—for the brand, that is. Those efforts, both thwarted and successful, constitute the content.
In the 80-second "Try Acting" video, a troupe of hopefuls try their hand at acting for a goodnessknows commercial shoot.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in