‘Marketing: The Musical’ Thanks You for Being Such a Stupid, Sheeplike Slave to Brands

An advertising conference's shameless skits

Headshot of Alfred Maskeroni

Hey, fellow morons. Just wanted to let you know the marketers are on to us. 

"People want to want things. Consumers need you to go," says the Canadian Marketing Association's invitation to its 2014 national convention. As an added bonus, Toronto agency Cundari created some short, bad-on-purpose musical skits (see below) celebrating idiot consumers and their search for the meaning of life through brands.

The point of the snarky little vignettes is that no one would ever know what to buy or sell if marketers didn't tell us how to think and act. Don't know about you, but I'm craving some red soda pop right about now. Or maybe blue.

Via Ads of the World.


Client: Canadian Marketing Association

Agency: Cundari, Toronto

Group Creative Directors: Brian Murray, Sean Ganann

Art Director: Sean Ganann

Copywriter: Brian Murray

Director: Max Sherman / OPC

Editor: Graham Chisholm / Married to Giants

Colourist: Conor Fisher / Alter Ego

Music: Grayson Matthews

Published: May 2014

@maskeroni alfred.maskeroni@adweek.com Alfred Maskeroni is director of video for Adweek.