Marketing Morsels: Mountain Dew Takes Over a Mountain, Jimmy John's in the Metaverse and More

A sampling of this week's brand stunts

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Journey to the mountaintop Mountain Dew Outpost

Mountain Dew

Mountain Dew is embracing its name with an outpost on Doe Mountain, just outside the town of Mountain City, Tenn. The grand opening of the outpost on June 4 will be accompanied by six flavors from the PepsiCo vault, each of which is outdoor-themed. Visitors will be able to try those flavors and vote on their favorite (for future release) when they embark on the “MTN DEW Outpost Flavor Adventure,” which also includes Dew-themed outdoor activities. The



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