The marketing appeal of cute

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So it’s not quite as urgent as the early Web sensation “Hot or Not,” but apparently the concept of “cute” is stirring up some interest. A recent story from The New York Times (picked up elsewhere) dissected the “cute” appeal of Tai Shan, the baby panda at the national zoo. While the story starts off discussing the appeal of pandas and babies in general, it soon hits on Madison Avenue’s efforts to capitalize on cute.

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