Marketers try to make of meal of Leap Day

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Today, Feb. 29, is Leap Day, the day added every four years to keep the calendar from falling out of step with the astronomical year and destroying civilization as we know it. The New York Times reported earlier this week on some efforts from marketers to take advantage. Mostly, this seems to involve offers of free food from restaurants like Boston Market, Morton’s The Steakhouse and Papa John’s, who apparently see Feb. 29 as just another opportunity for you to gorge yourself.

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