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BBDO has launched a new campaign for AT&T starring Mark Wahlberg, playing off the idea of an updated “terms and conditions” for viewers who want to watch TV everywhere.
“Terms and Conditions” follows BBDO’s “Everywhere” effort in January focusing on the accessibility of AT&T’s DirecTV offering. Last month, AT&T announced the signing of an exclusive deal with Wahlberg to appear in a series of ads. “Terms and Conditions,” and the accompanying “Rooms” and “Unlimited” spots, mark the beginning of that collaboration, with new ads starring Wahlberg expected in the coming weeks.
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