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Susan Hoffman’s career at Wieden + Kennedy is something to sing about.
Hoffman, who was employee No. 8 at the storied independent agency, and went on to create so much of its iconic work, particularly for Nike, was inducted into The One Club’s Creative Hall of Fame this week. And she got quite the introduction—feted with an original song about her, performed by the von Trapps, a quartet of singers who are the great-grandchildren of Captain and Maria von Trapp (whose story inspired the 1965 film The Sound of Music).
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