Man's Animated Tattoo Brought to You by Ballantine's Whisky

Tat-vertising seems to be all the rage. People get some sort of twisted pleasure from watching other people permanently etch crap on their bodies on behalf of brands. (It's probably a mix of awe and superiority.) Regardless, the genre may be the closest thing to a guaranteed viral advertising stunt. Cue this hairy guy, who appears to have had a design with a QR code inked onto his chest so that whiskey seller Ballantine's could rest an iPhone on him and claim to have made the first-ever animated tattoo.