Man Uses Scantily Clad Daughter to Sell 1977 Datsun on eBay

'If I felt bad about it, I wouldn't do it'

Meet Daddy's little girl. Lexxa Ridley, 20, is the model seen posing provocatively in a series of photos posted by her father, Kim, in an eBay for-sale listing for his 1977 Datsun 280Z. You'll get a great view of the sunshine-yellow vehicle through Lexxa's legs—just don't let her butt cheeks distract you. In another shot, her breasts, tattoos and come-hither stare are on display. The car's in there somewhere too, I suppose. Now, if this were, say, Kate Upton, sexing up Mercedes in the Super Bowl, it'd be tacky, and an advertising cliche, but basically business as usual. But Kim being Lexxa's father puts a strange and newly unwholesome spin on the already questionable "Sex sells" motif. "If I felt bad about it, I wouldn't do it," Papa Ridley—who runs Ridley's Rides in Eugene, Ore.—tells AdFreak, adding that he often uses sexy snaps of his daughter and her pals to move product. "Girls and dogs attract people's attention," he says. He's also used Max, his golden retriever, in ads, including a motorcycle shot with Lexxa driving and the dog in the sidecar. The Datsun, with fewer than 50,000 miles on it, sold for $7,500. Frankly, I'm scandalized and deeply troubled by what's going on here. I mean … the car's 35 years old and we're supposed to believe that mileage number? As if. Via Work That Matters.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.