Man to Hitchhike Mostly Naked Across Canada for Charity (and an Underwear Brand)

Mark McIntyre's fleshy return

Starting Wednesday, a walking, talking, pants-less billboard named Mark McIntyre will begin hitchhiking mostly naked across Canada. He will make the journey from Vancouver, British Columbia, to Truro, Nova Scotia, to raise money and awareness for "below-the-waist" cancers, as well as money and awareness for underwear brand Stanfield's. It's an updated version of a stunt that Toronto agency John St.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in