Man to Hitchhike Mostly Naked Across Canada for Charity (and an Underwear Brand)

Starting Wednesday, a walking, talking, pants-less billboard named Mark McIntyre will begin hitchhiking mostly naked across Canada. He will make the journey from Vancouver, British Columbia, to Truro, Nova Scotia, to raise money and awareness for "below-the-waist" cancers, as well as money and awareness for underwear brand Stanfield's. It's an updated version of a stunt that Toronto agency John St. created for Stanfield's in 2010, when McIntyre, a testicular-cancer survivor, spent 25 days live-streaming video of himself hanging out at home in his underwear.