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In 2016, Chicago resident Ryan Stew was roasted hard by life: His fiancee dumped him (and his belongings from her place), and he finished last in his fantasy football league.
Stew’s pals (who refer to their annual football league as The Quest), made sure the hurt cut deep. They paid for a 4-by-5-foot bus stop personals ad that described Stew as a “2016 fantasy football loser” who “perspires ambitiously”—with a pre-weight loss photo and the hashtag #TrySomeStew to boot.
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