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This European PSA from Jung von Matt shows a guy in a bear suit receiving hugs and affection from folks in a crowded thoroughfare. At the end, he's revealed to be disabled and walks away with his real face showing, notably isolated from others, bear head in his hands. "Do we need to disguise ourselves to get closer?" the spot asks. Commenters have generally praised the ad, though I agree with dissenters who say it takes too long to get to the payoff.
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