Maltesers' Wonderfully Awkward Diversity Ads Are Back, Featuring Hot Flashes and Lesbian Dating

The candy brand wants to embrace advertising's 'taboo topics'

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

British candy brand Maltesers proved once and for all that diversity initiatives don’t have to be tear-jerking, inspirational or maudlin affairs when it launched its disability-focused campaign in 2016. The initial spots, launched around the Paralympics, centered on lighthearted scenarios that made the actors’ physical conditions part of the joke without being the butt of the joke.

Now London agency AMV BBDO is back with two new spots, this time moving beyond disability to tackle what it describes as “taboo topics” that rarely arise in advertising—specifically menopause and lesbian dating.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in