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Rum giant Malibu is expanding its ready-to-drink portfolio with two new canned cocktail flavors, Pineapple Bay Breeze and Watermelon Mojito. If you think those flavors radiate summertime vibes, just wait until you see the ad.
“Welcome to Malibu,” created by Wieden+Kennedy and directed by music and ad veteran Dave Meyers, is a 90-second digital spot featuring a reimagined, vibrant world of Malibu from the perspective of a newcomer on horseback (which, by the way, appears to be comprised entirely of coconuts).
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