Makeup Brand Soap & Glory Uses the Objectification of Lips to Actually Get Women Heard

Campaign from David and m ss ng p eces is more than eye-catching

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I once complained to a former superior that I was having trouble getting heard in a new office setting. Before taking the time to think, he replied, “Maybe they’re just distracted by your lips.”

Collective ew.

Little jokes-not-jokes like this are uncool, but also not uncommon.

It goes without saying that we are more than the composition of pleasing parts, but sometimes the objectification meant to grind women down can be used to empowering effect. In a campaign called #MoreThanLips, makeup brand Soap & Glory takes advantage of eye-catching lady lips to do something positive—ensure that women’s words, for once, get heard.

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