Magical Coke machine dispenses happiness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Definition 6 put together this neat little stunt for Coca-Cola, installing a very special vending machine in a college cafeteria and filming the students who are flabbergasted by its powers. It ties in seamlessly with the "Happiness Factory" TV work and overall brand theme, and proves once again that college kids will eat literally anything, no questions asked. Via Adland.

—Posted by Tim Nudd

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in