Like magic, Hummer ads get a little better

Looks like renowned magician Daniel Chesterfield managed to pull a decent Hummer spot out of his hat. It’s a charming, interactive take on the new mid-sized Hummer, which pats itself on the back for being less of a cumbersome eyesore than previous models. They even brag about its improved mileage of 20 mpg. On the highway. Otherwise, it’s a less impressive 17, and its slightly pricier competitors offer better city and highway mileage, which Hummer is big enough (ha!) to admit under its “The Truth” banner. Still, this is a step up from that pampered yuppie nonsense they were doing before, and if the tribal drum music doesn’t hook you, the fireworks that burst from each mouse click will.

—Posted by David Kiefaber