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Much like any advertising jargon is born, someone went up on stage and uttered the phrase “user-generated content.” Then, we got the acronym of UGC on which to focus our disdain.
Brands and agencies may be looking to the masses for content as the coronavirus has virtually shut down video production and photoshoots. Those homemade videos made months ago could be the creative fodder of today. But we still need some standards, right?
For its part, Buffalo Wild Wings and The Martin Agency may have found a juicy little sweet spot: made-up sports at home.
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