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Made From 9,000 Flowers, This Brain Sculpture Reveals a Key Message About Opioid Addiction

It's a disease, not a weakness, says McCann Health's NYC activation

In NYC's Herald Square, nonprofit Shatterproof's art installation made from pink carnations was speckled with black poppies to illustrate addiction as a disease.McCann Health
By David Griner

April 5, 2019

There’s little disagreement on the devastating scope of the opioid epidemic, but that doesn’t always mean there’s consensus on how it should be addressed.

David Griner

David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."

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