Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
EA Sports’ Madden ’07 is out now, and it comes with the usual “John Madden is God” type of advertising theme. This time, Wieden + Kennedy invents a new holiday for the man: the Maddenoliday. (Here’s a TV spot from the campaign, via ’boards.) The Web site includes a Maddvent Calendar, which has a recipes section (featuring “Play-Action Punch” but no turducken), a snow globe and more. Maddenoliday seems to be a lot like Christmas, although even more popular worldwide.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in