Madden is so big, he has his own holiday

EA Sports’ Madden ’07 is out now, and it comes with the usual “John Madden is God” type of advertising theme. This time, Wieden + Kennedy invents a new holiday for the man: the Maddenoliday. (Here’s a TV spot from the campaign, via ’boards.) The Web site includes a Maddvent Calendar, which has a recipes section (featuring “Play-Action Punch” but no turducken), a snow globe and more.

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