Macy's Holiday Ad Is a Touching Tale of Being Apart From Those We Love at Christmas

An astronaut mom receives a surprising connection to home

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The Space Station is only about 250 miles from Earth, and astronauts are never alone there, yet it remains a perfect modern metaphor for isolation. The reason is simple: It’s the ultimate mental image of being separated from our loved ones.

Earlier this year, Ronald McDonald House and Canadian agency Cossette used the image allegorically, illustrating a mom’s feeling of not being able to visit her child in the hospital.

Now, for the holiday season, Macy’s and agency BBDO New York take to orbit for a more literal story of a family separated at Christmas while mom is serving solo on a spacecraft.

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