Macy’s Emotional Holiday Ad Tears a Page Out of the U.K. Retailer Playbook

Let there be light

It’s time for Macy’s entry into the holiday advertising arms race: “Lighthouse | The Perfect Gift Brings People Together,” its inaugural work from BBDO New York.

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.