MAC Cosmetics and Vice Created a Surreal, Hypnotic Homage to Aaliyah’s Legacy

An A-Z retrospective of the singer's impact

Visual metaphors and ethereal editing illustrate Aaliyah’s impact on culture
Headshot of Cara Anderson

Aaliyah was an iconic R&B artist of her day and featured on one of i-D’s most iconic covers. Seventeen years later, MAC Cosmetics and i-D, a Vice-owned global platform for emerging talent that celebrates fashion, culture, individuality, and youth partnered up to create a tribute film that celebrates the life and legacy of the late singer with help from her friends, fans, and family.

The A-Z series on i-D is an alphabetical guide to critical cultural movements, icons, and trends as told through 26 vignettes. The 5-plus-minute film, directed by Cara Stricker, explores the legacy of Aaliyah in a non-linear A-Z format that includes the late artist’s influences on fashion, music, dance and pop culture. The homage effectively uses archival footage, studio scenes, and exteriors in Aaliyah’s home of Bed-Stuy, Brooklyn.

Throughout the film, we see some familiar faces. Aaliyah’s close friends and peers, Timbaland and Missy Elliott, discuss her style and legacy. While young, up and coming artists including Princess Nokia, Empress Of, Keke Palmer, and Alton Mason demonstrate how Aaliyah’s influence has carried on to a younger generation and is likely to endure. The genesis of this collection came from an online movement ignited by fans of Aaliyah’s and the cosmetics brand.

Donna Lamar, group creative director of Vice (and an Adweek Creative 100 honoree for 2018), said:

“This project birthed creativity in ways that mirror Aaliyah’s influence on culture. 20 years ago she broke convention and created a style that young people could look up to and find their own beauty in. Many still do. So, we tried to honor her legacy by making her A- Z reflective of an artist who thought of herself as an interpreter, ‘the one who takes your words and bring them to life.’ She deconstructed the expected and made something new. Keke Palmer said it best, ‘…she (Aaliyah) epitomizes someone so fierce, so dope, so much of an individual that she inspired other people to feel like, you know what? I can be my own person too.’”

The collection is available online in North America on June 20, in stores on June 21 and available in select International markets in July.

CREDITS:
Client: MAC Cosmetics
Project Name: i-D Presents A-Z of Aaliyah Created with MAC

Chief Creative & Commercial Officer: Tom Punch
Group Creative Director: Donna Lamar
Senior Creatives: Claire Gustavson, Emery Coopersmith
Head of Vice+ Productions: Dan Bowen
Executive Producer: Aiden Darne
Producers: Meagan Judkins, Ilona Klaver, Ashley Edgar, Aleigh Mcatee
Supervising Post Producer: Atalie Kessler
Director: Cara Stricker
Director of Client Services: Gerhard Stochl
Senior Director Sales: John Rough
Program Manager: Christina Evans
Director of Photography: Ryan Helfant c/o Gersh
Stylist: Miyako Bellizi
Choreographer: Holly Blakey
Hair: Sean Bennett
Set Design: Zach Apo-Tsang
MAC Senior Artists: Ashley Rudder, Caroline Hernandez, Melissa Gibson
Editor: Steven Ross
Casting Director Andrea Haber
Director of Music: Charlotte Von Kotze
Music Supervisor: Charlotte Von Kotze
Production Company: Vice+ Productions
Post-Production: Vice+ Productions
Editing House: Vice+ Productions
Music House: Music Composed by Team Timbo, Mono Music Group


@cara_02 Cara Anderson is a contributor to Adweek.