Lyft Wrote Giant Thank-You Notes to Its Drivers on These Out-of-Home Ads

Plus a commercial, all saluting their ambitions

Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued—from last year’s seven-minute animated short “June” (released on its own “Lyft Driver Appreciation Day”) to this year’s car-wash stunt in Los Angeles.