Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued—from last year’s seven-minute animated short “June” (released on its own “Lyft Driver Appreciation Day”) to this year’s car-wash stunt in Los Angeles.
The ridesharing company, and agency Wieden + Kennedy New York, return to the theme with an end-of-year campaign that again salutes the drivers—and everything they want to be outside of their Lyft work.
Out-of-home work is now live in seven markets—Austin, Los Angeles, Chicago, San Francisco, Boston, Denver and Washington, D.C.—and
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in