Lyft Wrote Giant Thank-You Notes to Its Drivers on These Out-of-Home Ads

Plus a commercial, all saluting their ambitions

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Lyft has made a concerted effort, in its business strategies and its advertising, to make its drivers feel valued—from last year’s seven-minute animated short “June” (released on its own “Lyft Driver Appreciation Day”) to this year’s car-wash stunt in Los Angeles.

The ridesharing company, and agency Wieden + Kennedy New York, return to the theme with an end-of-year campaign that again salutes the drivers—and everything they want to be outside of their Lyft work.

Out-of-home work is now live in seven markets—Austin, Los Angeles, Chicago, San Francisco, Boston, Denver and Washington, D.C.—and



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