Lyft Encourages New Yorkers to Take a 'Staycation' and Explore The Local Sights

OOH work focuses on NYC's many attractions

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New York, New York: It’s a hell of a town! And speaking as long-term residents, we will confirm that it can all be a bit much to take in.

Thankfully, the 8.5 million people who live here have more than one day to see the famous sights, lights and nights.

On that note, Lyft’s latest campaign suggests that city folk looking to take a week off work don’t even need to board a plane when there are so many unexplored treasures just a short car ride away.

Agency of record Wieden+Kennedy collaborated with street artists Steven Harrington, Mike Perry and Andrew Rae to create a series of OOH placements that will appear in key locations around the city, reminding cynical New Yorkers that there’s still plenty to see in their (almost certainly adopted) hometown.

Harrington, Perry and Rae are well-known commercial artists.

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