Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers

Wieden + Kennedy Amsterdam is behind the effort

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A walk down the street in New York right now can be downright depressing. Restaurants, boutiques and salons—many of which were brimming with life mere months ago—are now shuttered and dark inside. It’s a reality made all the more eerie when juxtaposed against the cheery spring weather.

In an attempt to make the outdoors a little more bearable for those who are about and about—namely essential workers—luxury retailer Montblanc has covered some of its storefronts with messages of hope and encouragement for healthcare workers, delivery people, grocery store employees and others who can’t work from home right now.

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