Luxury Retailer Montblanc Is Blanketing Its Storefronts With Notes to Essential Workers

Wieden + Kennedy Amsterdam is behind the effort

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A walk down the street in New York right now can be downright depressing. Restaurants, boutiques and salons—many of which were brimming with life mere months ago—are now shuttered and dark inside. It’s a reality made all the more eerie when juxtaposed against the cheery spring weather.

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