Lucky the Leprechaun to Waldo the Wizard: The Evolution of Lucky Charms

A look back for St. Patrick's Day

Leprechauns are creepy, whether they're starring in a horror movie or plastered on the front of a cereal box. There's no telling if that's why General Mills briefly tried another mascot, called Waldo the Wizard, for its Lucky Charms cereal. Anyway, the marketer got it really wrong with a skeevy-looking middle-aged man in a bow tie and bedazzled robe.

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